Training Courses

Strategic Brand Management/Online Marketing

The Strategic Brand Management (SBM) Program is designed for creative and marketing practitioners looking to understand the core principles of brands and branding, brand management, strategic planning, target consumer segmentation and consumer behavioral analysis.

Main Topics for the training include:

  • Brand Development Strategy (Taxomomies, Positioning, Proposition, Products vs. Brands, Building Strong Brands)

  • Strategic Perspectives of Branding, Branding in A Post-Digtial World, Branding by Planning, Brand Architecture

  • Trends Marketing: Foresight, Insight & Forecast, Consumer Trends Analysis

  • Target Audience Segmentation, Consumer Lifestyle Mapping, Insights & Metrics

  • Communication Strategy (Advertising & Branding, Brand Customer Interactions, Relationships & Channel Matrix, Consumer Decision Journey, Media Planning & Implementation)

In the Online Marketing we’re going to walk you through the ins and outs of how to integrate analytics into your workflow, touch on the foundations of SEO, and look closely at creating your first text and display ads. We'll also explore the expanding world of social media and video marketing. There, we'll be giving you insights into each of the major platforms along with helpful tips to make your campaigns a success.

Also, together we'll even be looking at facebook marketing and email marketing. Whether you're looking to start your own home-based business or working for a large organisation you'll find the skills you need to connect with your customers online all in this course.

The course will cover:

  • Facebook Retargeting & Marketing

  • Google Remarketing & Adwords

  • Instagram, Twitter & LinkedIn

  • Video Marketing via YouTube

  • Monetization of Video Content on YouTube

  • E-mail marketing

  • Analytics and SEO basics

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Who should attend?

This training is targeted at aspiring Executives & Business Owners,Web developers, Corporate Creative Designers, Brand development managers, Public Relations Personnel, Brand managers.


Nigerian Institute of Journalism

8 - 14 Ijaiye Rd, Aguda, Ogba, Lagos



Wednesday 27th of December to Saturday 30th of December, 2017


N60,000 Per Course

15% Discounts is available for group registrations (3 or more)

40% Special Discount awaits students (undergraduates and lower educational levels ) as well as unemployed individuals (with proofs)

Training Cost covers tuition, certificates and feeding (Top rated light breakfast and delicious lunch will be served daily)

Payment can be made in favour of Brandscom International into the following accounts.

  • Diamond Bank: 0042376836,

  • Stanbic IBTC Bank: 0018640398.