Training Courses

Strategic Brand Management/Online Marketing

This is a teaching and strategic brand re-aligning session that has been structured to be an all-embracing practical or applied Strategic Brand Management class; it should make each participant get a framework for branding, and learn how to develop, launch a brand, manage and measure its success. And it is also designed to help brands avoid peculiar pitfalls as well as re-engineer for optimum performance.


Main Topics for the training include:

  • Understanding branding (e.g what is a brand, understanding why brands are important and branding process.

  • Defining the brand: (Identifying your core values and purpose, creating brand drivers, Deciding on what brand, Designing your brand architecture, Identifying your brand personality etc)

  • Positioning the Brand: (Identifying and understanding your customers, developing your brand promise, the value preposition)

  • Expressing the Brand Identity: ( Developing the brand’s name, Creating the brand look and feel, including creating a brand book, creating brand-promise touchpoints

  • Communicating the brand Internally (identify internal channels, Dynamics of Creating the brand book, linking the brand to product and services)

  • Communicating the brand externally: (Identifying external channels, expressing the brand in digital and social channels; Expressing the brand through packaging, creating branded spaces and environment

  • Communication Strategy (Advertising & Branding, Brand Customer Interactions, Relationships & Channel Matrix, Consumer Decision Journey, Media Planning & Implementation)

  • Measuring brand performance; (Understanding brand performance, managing brand equity) How to Live the Brand Building a personal brand …And a specialized Brand re-engineering and discovery session tagged:

  • New Winning Strategies for Brands in Turbulent Economies and Keen Competition.

In the Online Marketing we’re going to walk you through the ins and outs of how to integrate analytics into your workflow, touch on the foundations of SEO, and look closely at creating your first text and display ads. We'll also explore the expanding world of social media and video marketing. There, we'll be giving you insights into each of the major platforms along with helpful tips to make your campaigns a success.

Also, together we'll even be looking at facebook marketing and email marketing. Whether you're looking to start your own home-based business or working for a large organisation you'll find the skills you need to connect with your customers online all in this course.


The course will cover:

  • Facebook Retargeting & Marketing

  • Google Remarketing & Adwords

  • Instagram, Twitter & LinkedIn

  • Video Marketing via YouTube

  • Monetization of Video Content on YouTube

  • E-mail marketing

  • Analytics and SEO basics


Meet our facilitators

Right click to view profiles  


Albert G. Udoh
Bolaji Liadi
Feibo Babasola
Joshua Akinbanjo
Malik Musa
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Who should attend?

Marketing Communication professionals, Public Relation Executives, Strategists, Government Policy makers, Communicators, Brand Strategists, Faith-based organisation Heads, Leaders and staff, Creative Designers, Political Office Holders and Seekers, as well as every future-thinking organisations and persons who want to add extra marketable skills in Branding and Online Marketing with or without prior formal training.

Venue

LCCI Conference and Exhibition Centre

2nd Floor, LCCI CONFERENCE and Exhibition Centre, Bola Tinubu Way, Beside Marwa/MKO Garden, Alausa, Ikeja, Lagos

Date

First Session

23rd May - 25th May, 2018 (>Strategic Brand Management / Effective Online Marketing class only)

   

Second Session

26th of May, 2nd of June, 9th of June and 16th of June, 2018 (4 Saturdays) by 9.00am – 4pm daily (3D Modeling classes only)

   

Third Session

23rd of June, 30th of June, 7th of July and 14th of July, 2018 (4 Saturdays) by 9.00am – 4pm daily (Web Design / Web Graphics Classes only)

Cost

N75,000 (Seventy five thousand naira only) Per Course for each participant (Basic)  - Covers tuition, feeding, certificate and notes

 

N120, 000 Per Course for each participant (Comprehensive)  - Covers tuition, feeding, certificate, handout, 6 weeks online mentoring by facilitator

10% Discounts is available for group registrations (5 or more)

   

Training Cost covers tuition, certificates and feeding (Top rated light breakfast and lunch will be served daily)

 

Payment should be made in favour of Brandscom International into the following accounts.
 

  • Diamond Bank: 0042376836,

  • Stanbic IBTC Bank: 0018640398.




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System Requirements for the Training

For good user experience, we recommend a system with the following requirements.
 

Dual core CPU or higher

2GB RAM or higher recommended

20GB free hard disk space or higher recommended

Display Resolution: 1024 x 768 or higher

Graphics Card: nVIDIA GeForce 8 Series or higher / ATI HD 3000 Series or higher

Video Memory: 512MB RAM or higher recommended

Video card compatible with Pixel Shader 3.0 recommended for optimized visual performance